At Bauma, Chinese aerial work platform specialist Sinoboom announced the acquisition of the Dutch Holland Lift brand and all its intellectual property, via its subsidiary Sinoboom BV. "This step supports our long-term objectives of product diversification and strengthening our European presence. The Holland Lift brand is recognized worldwide as a leader in the segment of high-bay scissors for the construction and industrial sectors. Its integration will strengthen our global offering", emphasizes Susan Xu, CEO of Sinoboom Group.
Holland Lift offers over 30 models, with working heights from 16 to 34 meters and payloads in excess of 1,000 kg. Robust, versatile and available with electric, diesel or hybrid engines, these machines are designed for demanding indoor and outdoor environments.
The brand will remain visible under the name "HOLLAND LIFT by Sinoboom". Models will be adapted to Sinoboom standards before certification, with first production expected in early 2026 at the European plant in Poznan (Poland), as part of the "Made in Europe for Europe" strategy.
