Noblelift sets course for elevation

Noblelift sets course for elevation

You may have seen them last year at JDL. Noblelift, a global player in materials handling, has announced the launch of a new division dedicated to aerial work platforms. The new range includes six electric scissor lifts, from 5 m to 16 m working height, designed to adapt to local requirements: hydraulic, DC or AC motorization, lead, AGM or lithium batteries. This last point illustrates one of Noblelift's major assets: proven expertise in lithium technology, already widely adopted on its forklifts. As a result, nacelles benefit from long-lasting, maintenance-free batteries equipped with an intelligent battery management system (BMS). Scissor lifts are available with hydraulic, DC or AC travel motors. Electric articulating platforms are currently being tested (11 m and 16 m models), and the development of telescopic and spider platforms is planned for the near future.

Caption: Tim Whiteman, CEO of the Access division, Bryan Tang, Technical Director and Eric Zhu, Director of International Sales.

120 countries

"Our aim is to become a major player in this sector, building on the company's solid foundations, its global infrastructure - with sales in 120 countries - and its proven industrial expertise," says Tim Whiteman, CEO of the Access division.
With a presence in 120 countries, the group relies on established production capacities in China and Malaysia. But it is already planning to set up localized units, notably in Europe, to support its growth in this strategic market.

"We're not a new entrant to the aerial work platform market," said Eric Zhu, International Sales Director. "We've been manufacturing aerial work platforms for over 13 years, and now we're stepping up a gear with our own brand." The Chinese group, which relies on production based in Malaysia and China, is planning localized units, notably in Europe, to better meet market expectations. The aim is to build a distribution and after-sales network dedicated to this new activity.