BKT continues to roll out its 2030 roadmap by strengthening its original equipment (OE) activities in France. The Off-Highway tire manufacturer announces the arrival of Rémi Morin as Brand Specification Manager, a position which is part of the international expansion of its OE division.
With over twelve years' experience in a major industrial group and a background marked by connected agriculture and innovation, Rémi Morin's mission will be to forge closer links between BKT and French tractor dealers. The aim is to fine-tune our products to the needs of equipment manufacturers, distributors and end-users, through enhanced technical exchanges.
This appointment supports BKT's strategy of expanding its presence in key markets and developing a collaborative approach with the entire OEM ecosystem. "Rémi brings recognized expertise and a vision focused on partnership and innovation," emphasizes Ludovic Revel, President Global OEM at BKT.
It also forms part of a wider move to structure BKT's OE teams in Europe, Africa and the Middle East. The Group thus intends to accelerate the growth of its OE business in agriculture, industry and the OTR sector, in line with its 2030 Strategic Plan.
