Sinoboom has appointed Richard Butler as its new Managing Director for Europe, effective April. He will be responsible for leading the integration of Sinoboom's subsidiaries in the Netherlands (sales and product support) and Poland (manufacturing), overseeing the establishment of further subsidiaries in Europe. We have two major operational centers in Europe, and more are planned," said Susan Xu, Group CEO. This new structure, combined with Richard's appointment and experience, will enable us to significantly improve the services we provide to our customers across Europe, building on the first three years of our investment in Europe."
