New appointment at BestDrive

New appointment at BestDrive

Caroline Michel joins BestDrive as National Fleet Partner Sales Manager. She reports to Franck Mathieu, Director of Key Accounts, Franchise and Communication, with whom she will share responsibility for Fleet Partner key accounts, public markets and BestDrive France sales strategy. "I'm delighted to be joining the BestDrive adventure through the Fleet Partner Alliance, and to be contributing to the various transformation projects. My aim is to contribute my expertise in sales and negotiation, while meeting customer expectations. I'm looking forward to working cross-functionally with the different teams, both at head office and in the field", says Caroline Michel. She brings over 20 years' experience in positions with a strong customer focus (negotiation, sales policy, brand & product strategy).
BestDrive, a specialist in maintenance and tire services for all vehicles, has over 230 tire & service outlets throughout France, and achieved sales of 330 million euros in 2023.